Tag fly shops

Approaching the Arkansas River

two ark anglers staff smiling and holding fish catch
How should I approach fishing the Arkansas River? At our fly shops we get asked what to use and where to go. Much more rarely do we hear questions like “how should I fish?” or “what type of water should I fish?” or “what sort of food is available and what are the feeding patterns throughout the day?” However, these are really the more important questions.

If John Wayne owned ArkAnglers fly shops…

Angler holding a cutthroat trout with John Wayne's likeness.
If John Wayne owned ArkAnglers, and he was teaching new retail salesclerks on how to handle a retail customer, the lecture would go something like this: “We’re not selling toilet paper here boys, we’re selling fishing tackle, fly fishing tackle. Folks come into our stores because they want to, not because they have to.